Rats

In 2004, after many years of planning and with the support of good friend, Tetsu Nishima (Wtaps), Mano, owner and creative director of RATS, launched his brand in his own truly unique style, a style that portrayed a reflection of himself, his sheer determination and his desire to make his mark within a culture that had influenced him through his years growing up in Tokyo.

Mano’s concept behind RATS and its name is a simple one, “Crawl forward, to live and to survive.” It is a manifestation of his determination to do whatever it needs, a proclamation of putting one’s pride aside and just keep moving forward