"There should always be a reason for your design"
This got me thinking…
Could I produce a shirt that was designed and constructed with the same principles and skills I have been lucky enough to learn and experience, but which also combined elements of my interest in 70’s style and arts?
A shirt that can be worn as either a shirt or a jacket has always been the holy grail for me - the key thing was to ensure it looked like a shirt when worn as a shirt, and as a jacket when worn as a jacket - not just a shirt open over a t-shirt.
The concept for the shirt was inspired by the Levi Type I with a classic clean design, slim fitting - but not tight, made by skilled London ateliers that are personally known, using high quality sourced materials, while also incorporating hidden art in the shirt.
The Fuse81, is handmade in London by skilled ateliers from 8oz Japanese indigo denim, with tonal stitching, navy Corozo nut buttons and a single outside pocket adding to the clean profile. Inside every SaturdayTypeFever shirt hides a piece of art that creates a handy inside pocket. This artwork blends typography and colour relating to the song lyrics and its era.
So what next? The beauty of the design and fit of the shirt allows creativity to bloom, making sure the right fabric is chosen with the right song, then the right typography, thread, buttons etc. So there really is a reason for the design!
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